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Attitudes and Opinions of Social Media Users Towards Smart Meters' Rollout in Turkey

Author

Listed:
  • Yash Chawla
  • Anna Kowalska-Pyzalska
  • Burcu Oralhan

Abstract

Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world's newly industrialized country, is no different. Modernizing the current transmission grids to Smart Grids (SG) and national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for success of SG and SM, however, there has been no such study done among Turkish electricity consumers. This study was aimed to fill this gap, by outlining the attitudes and expectations of Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise the awareness and knowledge through proper communication channels. Even though the study was conducted among social media users, it was revealed that a range of conventional and digital channels need to be actively used in order to enhance consumer willingness. Increasing social interactions regarding SM is one of the key recommendations detailed by the authors.

Suggested Citation

  • Yash Chawla & Anna Kowalska-Pyzalska & Burcu Oralhan, 2019. "Attitudes and Opinions of Social Media Users Towards Smart Meters' Rollout in Turkey," HSC Research Reports HSC/19/06, Hugo Steinhaus Center, Wroclaw University of Science and Technology.
    • Handle: RePEc:wuu:wpaper:hsc1906
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    Cited by:

    1. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    2. Anna Kowalska-Pyzalska & Katarzyna Byrka & Jakub Serek, 2020. "How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers," Energies, MDPI, vol. 13(18), pages 1-19, September.

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    More about this item

    Keywords

    smart meters; social acceptance; knowledge; Turkish electricity market; consumers; social media;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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