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Diffusion of innovation model of consumer behaviour – Ideas to accelerate adoption of renewable energy sources by consumer communities in India

Author

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  • Mani, Swaminathan
  • Dhingra, Tarun

Abstract

Renewable Energy (RE) sources form a minuscule portion of India’s overall Energy consumption today. India continues to rely on fast depleting fossil fuel and expensive Oil imports to satisfy the energy demands of the economy. But this is hardly sustainable and India has to quickly get RE sources to play a major role in servicing the energy needs of its population. Despite the best efforts the adoption of RE sources by consumer communities in India is patchy. This article will focus on what needs to be done to create a pull from the market for RE sources, by looking at Consumer Behaviour literature available in the area of Diffusion of Innovation[1]. Demand for RE sources from consumer communities must reach a tipping point[4] quickly; for the sector to take-off on its own and become a self-sustaining business.

Suggested Citation

  • Mani, Swaminathan & Dhingra, Tarun, 2012. "Diffusion of innovation model of consumer behaviour – Ideas to accelerate adoption of renewable energy sources by consumer communities in India," Renewable Energy, Elsevier, vol. 39(1), pages 162-165.
    • Handle: RePEc:eee:renene:v:39:y:2012:i:1:p:162-165
    DOI: 10.1016/j.renene.2011.07.036
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    Citations

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    Cited by:

    1. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    2. Faran Ahmed & Muhammad Naeem & Muhammad Iqbal, 2017. "ICT and renewable energy: a way forward to the next generation telecom base stations," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 64(1), pages 43-56, January.
    3. Gabriel, Cle-Anne, 2016. "What is challenging renewable energy entrepreneurs in developing countries?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 64(C), pages 362-371.
    4. Wang, Jianjun & Liu, Fang & Li, Li & Zhang, Jian, 2022. "More than innovativeness: Comparing residents’ motivations for participating renewable energy communities in different innovation segments," Renewable Energy, Elsevier, vol. 197(C), pages 552-563.
    5. Chhabra, Vibhuti & Bambery, Keith & Bhattacharya, Sankar & Shastri, Yogendra, 2020. "Thermal and in situ infrared analysis to characterise the slow pyrolysis of mixed municipal solid waste (MSW) and its components," Renewable Energy, Elsevier, vol. 148(C), pages 388-401.
    6. Yash Chawla & Anna Kowalska-Pyzalska & Burcu Oralhan, 2020. "Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey," Energies, MDPI, vol. 13(3), pages 1-27, February.
    7. Jabeen, Gul & Ahmad, Munir & Zhang, Qingyu, 2021. "Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: Rural-urban heterogeneity," Energy, Elsevier, vol. 218(C).
    8. Pandey, Shreemat & Singh, Vijai Shanker & Gangwar, Naresh Pal & Vijayvergia, M.M. & Prakash, Chandra & Pandey, Deep Narayan, 2012. "Determinants of success for promoting solar energy in Rajasthan, India," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 3593-3598.

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