A Super Efficiency Model for Product Evaluation
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- Nguyen Khac Minh & Giang Thanh Long & Nguyen Viet Hung, 2013. "Efficiency And Super-Efficiency Of Commercial Banks In Vietnam: Performances And Determinants," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 30(01), pages 1-19.
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More about this item
Keywords
Customer Value; Data Envelopment Analysis (DEA); Marketing Efficiency; Product Marketing; Super Efficiency Model;All these keywords.
JEL classification:
- D2 - Microeconomics - - Production and Organizations
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2004-02-08 (Industrial Competition)
- NEP-INO-2004-02-08 (Innovation)
- NEP-MIC-2004-02-08 (Microeconomics)
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