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The Manager’s Dilemma: Role Conflict in Marketing

Author

Listed:
  • JS Armstrong

    (The Wharton School)

Abstract

Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.

Suggested Citation

  • JS Armstrong, 2005. "The Manager’s Dilemma: Role Conflict in Marketing," General Economics and Teaching 0502042, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpgt:0502042
    Note: Type of Document - pdf; pages: 9
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/get/papers/0502/0502042.pdf
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    References listed on IDEAS

    as
    1. JS Armstrong, 2004. "The Panalba Role Playing Case," General Economics and Teaching 0412029, University Library of Munich, Germany.
    2. R. G. Lipsey & Kelvin Lancaster, 1956. "The General Theory of Second Best," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 24(1), pages 11-32.
    3. Carroll, Archie B., 1975. "Managerial ethics a post-watergate view," Business Horizons, Elsevier, vol. 18(2), pages 75-80, April.
    4. Armstrong, J. Scott, 1977. "Social irresponsibility in management," Journal of Business Research, Elsevier, vol. 5(3), pages 185-213, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    conflict; marketing; manager;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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