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Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

Author

Listed:
  • JS Armstrong

    (The Wharton School - University of Pennsylvania)

  • Roderick J. Brodie

    (Department of Marketing, University of Auckland,)

Abstract

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.

Suggested Citation

  • JS Armstrong & Roderick J. Brodie, 2004. "Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley," General Economics and Teaching 0412017, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpgt:0412017
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    References listed on IDEAS

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    1. Armstrong, J. Scott & Brodie, Roderick J., 1994. "Effects of portfolio planning methods on decision making: experimental results," MPRA Paper 81684, University Library of Munich, Germany.
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    Cited by:

    1. Nippa, Michael, 2011. "Zur Notwendigkeit des Corporate Portfolio Management: Eine Würdigung der wissenschaftlichen Forschung der letzten vier Jahrzehnte," Freiberg Working Papers 2011/02, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.

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    Keywords

    marketing; portfolio planning methods;

    JEL classification:

    • A - General Economics and Teaching

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