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Establishing Data Collection Procedures Equivalence in International Business Research

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  • Agnieszka Chidlow
  • Pervez N. Ghauri

Abstract

Following a number of earlier studies on data equivalence in cross-cultural international business research, this article uses a content analysis of articles published in four leading international business journals from 2000 to 2009, to uncover the equivalence in current state of data collection procedures used by researchers in mail surveys. The results show that, despite repeated calls and the existence of a well established theoretical framework for mail survey data collection by Don Dillman (1978, 1999), international business scholars have not been inspired to adopt and report the data collection procedures adequately in their work. We hope this work will draw due attention to the aspect in international business research.

Suggested Citation

  • Agnieszka Chidlow & Pervez N. Ghauri, 2011. "Establishing Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp1013, William Davidson Institute at the University of Michigan.
    • Handle: RePEc:wdi:papers:2011-1013
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    References listed on IDEAS

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    More about this item

    Keywords

    International business research ?? Mail survey ?? Data collection procedure ?? Equivalence and Content analysis;

    JEL classification:

    • A30 - General Economics and Teaching - - Multisubject Collective Works - - - General
    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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