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Talk or Text ? Evaluating Response Rates by Remote Survey Method during COVID-19

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Listed:
  • Monteiro Amaral,Sofia Fernando
  • Dinarte Diaz,Lelys Ileana
  • Dominguez,Patricio
  • Perez-Vincent,Santiago M.
  • Romero,Steffanny

Abstract

Researchers and policy makers face significant challenges in selecting a method to conductremote surveys, especially when collecting sensitive information or during turbulent life stages of hard-to-reachgroups. In the context of the COVID-19 lockdown, this study randomly selected about 600 adults in El Salvador to surveyusing two different tools: telephone interviews or a self-completion survey via WhatsApp. The findings show thatphone-based surveys increase the rate of survey completion by 42 percentage points. Even larger effects are documentedfor women and older adults. Although the direct costs of phone-based surveys are substantially higher—doublingimplementation cost—the estimates imply that when adjusted for the probability of completion, the costs of conductingphone-based surveys can be 25 percent lower.

Suggested Citation

  • Monteiro Amaral,Sofia Fernando & Dinarte Diaz,Lelys Ileana & Dominguez,Patricio & Perez-Vincent,Santiago M. & Romero,Steffanny, 2022. "Talk or Text ? Evaluating Response Rates by Remote Survey Method during COVID-19," Policy Research Working Paper Series 9999, The World Bank.
    • Handle: RePEc:wbk:wbrwps:9999
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    Cited by:

    1. Amaral, Sofia & Dinarte-Diaz, Lelys & Dominguez, Patricio & Perez-Vincent, Santiago M., 2024. "Helping families help themselves: The (Un)intended impacts of a digital parenting program," Journal of Development Economics, Elsevier, vol. 166(C).
    2. Beuermann, Diether W. & Bottan, Nicolas L. & Hoffmann, Bridget & Jackson, C. Kirabo & Vera-Cossio, Diego, 2024. "Does education prevent job loss during downturns? Evidence from exogenous school assignments and COVID-19 in Barbados," European Economic Review, Elsevier, vol. 162(C).
    3. Beam, Emily A., 2023. "Social media as a recruitment and data collection tool: Experimental evidence on the relative effectiveness of web surveys and chatbots," Journal of Development Economics, Elsevier, vol. 162(C).

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    More about this item

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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