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CSR and market changing product innovations: Indian case studies

Author

Listed:
  • Ramani, Shyama

    (UNU-MERIT, and Ecole Polytechnique)

  • Mukherjee, Vivekananda

    (Department of Economics, Jadavpur University)

Abstract

Do firms need to sacrifice profit while innovating in order to further social objectives, as corporate social responsibility (CSR) would seem to suggest? To answer this question, the paper compiles a classification of innovations according to market impact and CSR potential. Then it details case studies of two market changing (MC) innovations in India: genetically modified cotton of Monsanto and a drugs cocktail for HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC innovation can directly serve to increase profits and augment bargaining power in conflicts if it is supported by a robust business model.

Suggested Citation

  • Ramani, Shyama & Mukherjee, Vivekananda, 2010. "CSR and market changing product innovations: Indian case studies," MERIT Working Papers 2010-026, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    • Handle: RePEc:unm:unumer:2010026
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    References listed on IDEAS

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    Cited by:

    1. Mukherjee, Vivekananda & Ramani, Shyama V., 2011. "Voluntary agreements and community development as CSR in innovation strategies," MERIT Working Papers 2011-016, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).

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    More about this item

    Keywords

    CSR; Corporate Social responsibility; Monsanto; CIPLA; Innovation;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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