Store personality and behavioral intentions of customers: a comparative study of retail industry in the Czech Republic and Sri Lanka
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DOI: 10.11118/actaun201260070477
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References listed on IDEAS
- Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009.
"A new measure of brand personality,"
International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
- M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
- Ouwersloot, J. & Tudorica, A., 2001. "Brand personality creation through advertising," Research Memorandum 039, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
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Cited by:
- Balcarová, T. & Pokorná, J. & Pilař, L., 2014. "The Influence of Children on the Parents Buying Behavior: Food Purchase in the Czech Republic," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 6(2), pages 1-9, June.
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Keywords
brand personality; behavioural intentions; supermarkets; retailing; Sri Lanka; Czech Republic;All these keywords.
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