Brand Image Mapping: A Study on Bathing Soaps
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DOI: 10.1177/0972150916645683
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References listed on IDEAS
- Ouwersloot, J. & Tudorica, A., 2001. "Brand personality creation through advertising," Research Memorandum 039, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
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Keywords
Brand image; brand personality; perceptual mapping;All these keywords.
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