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Structuring for glocalization: the minimal network

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  • Joao Vieira da Cunha
  • Stewart R. Clegg
  • Miguel Pina e Cunha

Abstract

Globalization and localization seem to be opposite concepts – a thesis and its antithesis. Nonetheless, managers seem to be able to handle the paradox posed by these two contradicting tensions by enacting, via action, a synthesis that allows for the co-presence of a high level of global integration and local adaptation (instead of a compromise between both), which has been labeled glocalization. We discuss how the concept of improvisation allows this synthesis by developing the two poles that ground it, namely ‘glocal’ strategy and ‘glocal’ organization. Global advantage requires a dialectical capability that organizations rarely achieve, and the importance of which orthodox management theory rarely recognizes.

Suggested Citation

  • Joao Vieira da Cunha & Stewart R. Clegg & Miguel Pina e Cunha, 2008. "Structuring for glocalization: the minimal network," Nova SBE Working Paper Series wp536, Universidade Nova de Lisboa, Nova School of Business and Economics.
  • Handle: RePEc:unl:unlfep:wp536
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    References listed on IDEAS

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