IDEAS home Printed from https://ideas.repec.org/p/trt/disawp/2011-11.html
   My bibliography  Save this paper

Perceived authenticity and museum visitors' behavior: a case of South Tirol's museum of archeology in Bolzano

Author

Listed:
  • Juan Gabriel Brida
  • Oksana Tokarchuk

Abstract

In this study we analyze perception of authenticity by visitors of South Tyrol's museum of archeology, best known as Otzi museum, in the Autonomous Province of Bolzano (Italy). With the help of factor analysis we individuate two factors related to authenticity and study the determinants of the perception of authenticity by the visitors. Individuated factors are then employed to explain visitors' behavior at the museum. In particular, we study how perception of authenticity is related to the time visitors spend at the museum. Next we investigate the influence of authenticity on shopping behavior of museum visitors. The relevant data were obtained from a survey undertaken in the months from June to August 2010 at site. The empirical findings provide important insights for the management of the Otzi museum.

Suggested Citation

  • Juan Gabriel Brida & Oksana Tokarchuk, 2011. "Perceived authenticity and museum visitors' behavior: a case of South Tirol's museum of archeology in Bolzano," DISA Working Papers 2011/11, Department of Computer and Management Sciences, University of Trento, Italy, revised 31 Aug 2011.
    • Handle: RePEc:trt:disawp:2011/11
    as

    Download full text from publisher

    File URL: http://www.unitn.it/files/download/13980/112011.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dan Wang & Ching-Cheng Shen & Tzuhui Angie Tseng & Ching-Yi Lai, 2024. "What Is the Most Influential Authenticity of Beliefs, Places, or Actions on the Pilgrimage Tourism Destination Attachment?," Sustainability, MDPI, vol. 16(1), pages 1-17, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bhattacharya Ananya & Dutta Madhura & Waelde Charlotte, 2021. "Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy," Culture. Society. Economy. Politics, Sciendo, vol. 1(2), pages 72-87, December.
    2. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    3. Castéran, Herbert & Roederer, Claire, 2013. "Does authenticity really affect behavior? The case of the Strasbourg Christmas Market," Tourism Management, Elsevier, vol. 36(C), pages 153-163.
    4. Susan Standing & Craig Standing, 2019. "Innovating Authentically: Cultural Differentiation in the Animation Sector," Systemic Practice and Action Research, Springer, vol. 32(5), pages 557-571, October.
    5. Bang Nguyen-Viet & Si Van Nguyen, 2023. "Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism," SAGE Open, , vol. 13(4), pages 21582440231, December.
    6. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    7. Jean-Fabrice Lebraty & Katia Lobre, 2010. "Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité," Post-Print halshs-00545780, HAL.
    8. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    9. Szmigin, Isabelle & Bengry-Howell, Andrew & Morey, Yvette & Griffin, Christine & Riley, Sarah, 2017. "Socio-spatial authenticity at co-created music festivals," Annals of Tourism Research, Elsevier, vol. 63(C), pages 1-11.
    10. Xi Li & Huawen Shen & Huijun Wen, 2016. "A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 117-123, August.
    11. Zhou, Qilou (Bill) & Zhang, Jie & Zhang, Honglei & Ma, Jinhai, 2015. "A structural model of host authenticity," Annals of Tourism Research, Elsevier, vol. 55(C), pages 28-45.
    12. Matheson, Catherine M. & Rimmer, Russell & Tinsley, Ross, 2014. "Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh," Tourism Management, Elsevier, vol. 44(C), pages 16-33.
    13. Jones, Thomas E. & Yang, Yang & Yamamoto, Kiyotatsu, 2017. "Assessing the recreational value of world heritage site inscription: A longitudinal travel cost analysis of Mount Fuji climbers," Tourism Management, Elsevier, vol. 60(C), pages 67-78.
    14. Ram, Y. & Björk, P. & Weidenfeld, A., 2016. "Authenticity and place attachment of major visitor attractions," Tourism Management, Elsevier, vol. 52(C), pages 110-122.
    15. Gaofeng Yi, 2020. "Why are Some Recommendation Systems Preferred?," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(2), pages 76-86.
    16. Yongjun Su & Junjie Xu & Marios Sotiriadis & Shiwei Shen, 2021. "Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
    17. Sabine Reydet & Julien Couder & Blandine Ageron, 2024. "Être authentique pour une marque de destination touristique : Le cas du Luberon en Provence," Post-Print hal-04717711, HAL.
    18. Haimeng Ding & Kuang-Peng Hung & Norman Peng & Annie Chen, 2021. "Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    19. Bryce, Derek & Murdy, Samantha & Alexander, Matthew, 2017. "Diaspora, authenticity and the imagined past," Annals of Tourism Research, Elsevier, vol. 66(C), pages 49-60.
    20. Jianfeng Wu & Lingyan Zhang & Chunfu Lu & Lekai Zhang & Yaya Zhang & Qingli Cai, 2022. "Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs," Sustainability, MDPI, vol. 14(3), pages 1-19, January.

    More about this item

    Keywords

    Authenticity; museum management; souvenirs; factor analysis; tobit regression.;
    All these keywords.

    JEL classification:

    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:trt:disawp:2011/11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Roberto Gabriele (email available below). General contact details of provider: https://edirc.repec.org/data/ditreit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.