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Consumer attention to advertising

Author

Listed:
  • Pieters, R.

    (Tilburg University, School of Economics and Management)

  • Wedel, M.

Abstract

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Suggested Citation

  • Pieters, R. & Wedel, M., 2011. "Consumer attention to advertising," Other publications TiSEM 8c04b01b-73f6-4f3a-a99c-8, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:8c04b01b-73f6-4f3a-a99c-8d8f0ef44c6c
    as

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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/1394105/Consumer_Attention.pdf
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    References listed on IDEAS

    as
    1. Michel Wedel & Rik Pieters, 2000. "Eye Fixations on Advertisements and Memory for Brands: A Model and Findings," Marketing Science, INFORMS, vol. 19(4), pages 297-312, October.
    2. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
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