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Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services

Author

Listed:
  • Mohammad Alam

    (PhD Scholar, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.)

  • Shakir Ullah

    (Associate Professor, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.)

  • Zia Ullah

    (Assistant Professor, Department of Tourism and Hospitality, Abdul Wali Khan University Mardan, KP, Pakistan.)

Abstract

Hotel industry in Pakistan is still in the development stages, the laws and regulations are first formulated 40 years ago, need to be updated and enforced. The changes in the hospitality industry is rapidly evolving and recently Muslim tourism ecosystem is adopted in many Muslim and non-Muslim countries. This adaptation must be according to the market trends, hotelier acceptance and aligned to OIC directives. The data was collected from 202 TTH experts to analyze the awareness, attitude and acceptance of the concept of Islamic hotel in Pakistan. The idea of Islamic hotel was acknowledged by the experts during the current studies in Pakistan but needs further awareness at industry level to understand the product and services of this new niche market. The experts also analyzed 25, categorized in to three priority level as mandatory, optional and add-on for the potential Islamic hotels in Pakistan.

Suggested Citation

  • Mohammad Alam & Shakir Ullah & Zia Ullah, 2019. "Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services," Global Economics Review, Humanity Only, vol. 4(4), pages 60-70, December.
    • Handle: RePEc:aaw:journl:v:4:y:2019:i:4:p:60-70
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    References listed on IDEAS

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    1. Mosarrat Farhana, 2012. "Brand Elements Lead to Brand Equity: Differentiate or Die," Information Management and Business Review, AMH International, vol. 4(4), pages 223-233.
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    More about this item

    Keywords

    Islamicity; Islamic Hotel; Niche Market; Priority Items; Halalicity;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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