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Strategy based segmentation of industrial markets

Author

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  • Verhallen, T.M.M.

    (Tilburg University, School of Economics and Management)

  • Frambach, R.T.

    (Tilburg University, School of Economics and Management)

  • Prabhu, J.C.

    (Tilburg University, School of Economics and Management)

Abstract

No abstract is available for this item.

Suggested Citation

  • Verhallen, T.M.M. & Frambach, R.T. & Prabhu, J.C., 1998. "Strategy based segmentation of industrial markets," Other publications TiSEM 0ab50030-7566-4501-904b-8, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:0ab50030-7566-4501-904b-82bb8afb7239
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    References listed on IDEAS

    as
    1. Robertson, Thomas S & Wind, Yoram, 1980. "Organizational Psychographics and Innovativeness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 24-31, June.
    2. Eli Segev, 1987. "Strategy, Strategy Making, and Performance---An Empirical Investigation," Management Science, INFORMS, vol. 33(2), pages 258-269, February.
    3. Davis, Peter S. & Schul, Patrick L., 1993. "Addressing the contingent effects of business unit strategic orientation on relationships between organizational context and business unit performance," Journal of Business Research, Elsevier, vol. 27(3), pages 183-200, July.
    4. Eli Segev, 1989. "A systematic comparative analysis and synthesis of two business‐level strategic typologies," Strategic Management Journal, Wiley Blackwell, vol. 10(5), pages 487-505, September.
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