IDEAS home Printed from https://ideas.repec.org/p/tbs/wpaper/19-003.html
   My bibliography  Save this paper

Selling Wine In Downtown: Who Is The Urban Winery Consumer?

Author

Listed:
  • Natalia Velikova

    (Texas Tech University, USA)

  • Phatima Mamardashvili

    (International School of Economics at Tbilisi State University, Georgia)

  • Tim H. Dodd

    (Texas Tech University, USA)

  • Matthew Bauman

    (Texas Tech University, USA)

Abstract

Urban tasting rooms are a relatively new and growing phenomenon in the U.S. wine market. However, there has been little research concerning the specific marketing strategies that contribute to the success of urban wineries, including their desired target markets. The current study is an initial attempt to explore consumers’ choices of urban wineries. Based on the data obtained through an online survey (N = 1,412) incorporating a discrete choice experiment (DCE) with visual simulations, the study offers a profile of the urban winery consumer. Managerial implications, limitations, and suggestions for future research are included.

Suggested Citation

  • Natalia Velikova & Phatima Mamardashvili & Tim H. Dodd & Matthew Bauman, 2019. "Selling Wine In Downtown: Who Is The Urban Winery Consumer?," Working Papers 003-19, International School of Economics at TSU, Tbilisi, Republic of Georgia.
    • Handle: RePEc:tbs:wpaper:19-003
    as

    Download full text from publisher

    File URL: https://iset.tsu.ge/files/wp_03-19_SellingWineinDowntown_AWBR_2019.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aizaki, Hideo, 2012. "Basic Functions for Supporting an Implementation of Choice Experiments in R," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 50(c02).
    2. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian A. Oberst & Reinhard Madlener, 2015. "Prosumer Preferences Regarding the Adoption of Micro†Generation Technologies: Empirical Evidence for German Homeowners," Working Papers 2015.07, International Network for Economic Research - INFER.
    2. Ryosuke Abe & Yusuke Kita & Daisuke Fukuda, 2020. "An Experimental Approach to Understanding the Impacts of Monitoring Methods on Use Intentions for Autonomous Vehicle Services: Survey Evidence from Japan," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    3. Chakraborty, Rahul & Chakravarty, Sujoy, 2023. "Factors affecting acceptance of electric two-wheelers in India: A discrete choice survey," Transport Policy, Elsevier, vol. 132(C), pages 27-41.
    4. Elisa Giampietri & Dieter B. A. Koemle & Xiaohua Yu & Adele Finco, 2016. "Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?," Sustainability, MDPI, vol. 8(11), pages 1-14, November.
    5. Lasse Alajärvi & Aku-Ville Lehtimäki & Johanna Timonen & Janne Martikainen, 2022. "Willingness to Pay for Implementation of an Environmentally Friendly Pharmaceutical Policy in Finland—A Discrete Choice Experiment Study," IJERPH, MDPI, vol. 19(11), pages 1-13, May.
    6. Hotaling, Chelsea & Bird, Stephen & Heintzelman, Martin D., 2021. "Willingness to pay for microgrids to enhance community resilience," Energy Policy, Elsevier, vol. 154(C).
    7. Jiangong Hu & Xiaofeng Pan & Ming Zhong, 2023. "On Effects of Personality Traits on Travelers’ Heterogeneous Preferences: Insights from a Case Study in Urumqi, China," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    8. Aizaki, Hideo & Fogarty, James, 2023. "R packages and tutorial for case 1 best–worst scaling," Journal of choice modelling, Elsevier, vol. 46(C).
    9. Oyama, Yuki & Fukuda, Daisuke & Imura, Naoto & Nishinari, Katsuhiro, 2024. "Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    10. Ousmane Z. Traoré & Lota D. Tamini & Bernard Korai, 2023. "Willingness to pay for credence attributes associated with agri‐food products—Evidence from Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 303-327, September.
    11. Cirillo, Cinzia & Liu, Yan & Maness, Michael, 2017. "A time-dependent stated preference approach to measuring vehicle type preferences and market elasticity of conventional and green vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 294-310.
    12. Martínez-Cruz, Adán L. & Núñez, Héctor M., 2021. "Tension in Mexico's energy transition: Are urban residential consumers in Aguascalientes willing to pay for renewable energy and green jobs?," Energy Policy, Elsevier, vol. 150(C).
    13. Zhifeng Gao & Ted C. Schroeder, 2009. "Consumer responses to new food quality information: are some consumers more sensitive than others?," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 339-346, May.
    14. Cheng, Leilei & Yin, Changbin & Chien, Hsiaoping, 2015. "Demand for milk quantity and safety in urban China: evidence from Beijing and Harbin," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 59(2), April.
    15. Wen, Chieh-Hua & Huang, Chia-Jung & Fu, Chiang, 2020. "Incorporating continuous representation of preferences for flight departure times into stated itinerary choice modeling," Transport Policy, Elsevier, vol. 98(C), pages 10-20.
    16. Johannes Buggle & Thierry Mayer & Seyhun Orcan Sakalli & Mathias Thoenig, 2023. "The Refugee’s Dilemma: Evidence from Jewish Migration out of Nazi Germany," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(2), pages 1273-1345.
    17. Christelis, Dimitris & Dobrescu, Loretti I. & Motta, Alberto, 2020. "Early life conditions and financial risk-taking in older age," The Journal of the Economics of Ageing, Elsevier, vol. 17(C).
    18. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    19. Tina Birgitte Hansen & Jes Sanddal Lindholt & Axel Diederichsen & Rikke Søgaard, 2019. "Do Non-participants at Screening have a Different Threshold for an Acceptable Benefit–Harm Ratio than Participants? Results of a Discrete Choice Experiment," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 12(5), pages 491-501, October.
    20. Doyle, Orla & Fidrmuc, Jan, 2006. "Who favors enlargement?: Determinants of support for EU membership in the candidate countries' referenda," European Journal of Political Economy, Elsevier, vol. 22(2), pages 520-543, June.

    More about this item

    Keywords

    urban winery; consumer profile; discrete choice experiment;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tbs:wpaper:19-003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/istsuge.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.