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The Organization of New Service Development in the USA and UK

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Abstract

We understand a great deal about the organization and management of new product development in the manufacturing sector, but we know relatively little about how applicable this research and practice is to the service sector. In this paper we introduce and test a framework for managing new product development in services. This framework is derived and tested by analyzing 108 service firms in a combined US and UK dataset, and then each national sub-sample separately. Our results generally support the predictive capability of the framework, and suggest that the development strategy, processes, organization and tools derived from manufacturing, specially those of concurrent engineering, are applicable to services. However, the framework better fits the US than UK data, which may question the notion of a 'best practice' applicable to different contexts.

Suggested Citation

  • Joe Tidd & Frank Hull, 2002. "The Organization of New Service Development in the USA and UK," SPRU Working Paper Series 76, SPRU - Science Policy Research Unit, University of Sussex Business School.
  • Handle: RePEc:sru:ssewps:76
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    1. Robert D. Dewar & Jane E. Dutton, 1986. "The Adoption of Radical and Incremental Innovations: An Empirical Analysis," Management Science, INFORMS, vol. 32(11), pages 1422-1433, November.
    2. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
    3. Billie Jo Zirger & Modesto A. Maidique, 1990. "A Model of New Product Development: An Empirical Test," Management Science, INFORMS, vol. 36(7), pages 867-883, July.
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    More about this item

    Keywords

    product development; services; concurrent engineering; simultaneous development;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L8 - Industrial Organization - - Industry Studies: Services
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy

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