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Strategic Management in Family Businesses: Navigating Digital Horizons and Unraveling Technological Dynamics

Author

Listed:
  • Azzeddine Allioui

    (ESCA Ecole de Management, Morocco)

  • Hanane Allioui

    (Ibn Tofail University, Morocco)

Abstract

The article explores the challenges and success factors of digital transformation in family-owned enterprises, focusing on organizational theories, power dynamics, and the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment. It highlights the importance of adaptability, resource and competence orchestration, and the need for ongoing communication, cooperation, and staff training. The study also explores the role of technological surveillance, specialized digital consulting, and intelligence technology in digital ventures. It emphasizes the need for active participation, clear objectives, effective leadership, and ongoing oversight. The article concludes that success in the digital age requires strategic resource allocation, effective management of power dynamics, and an innovative organizational culture.

Suggested Citation

  • Azzeddine Allioui & Hanane Allioui, 2024. "Strategic Management in Family Businesses: Navigating Digital Horizons and Unraveling Technological Dynamics," RAIS Conference Proceedings 2022-2024 0363, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0363
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    References listed on IDEAS

    as
    1. Thomas M. Zellweger & Franz W. Kellermanns & James J. Chrisman & Jess H. Chua, 2012. "Family Control and Family Firm Valuation by Family CEOs: The Importance of Intentions for Transgenerational Control," Organization Science, INFORMS, vol. 23(3), pages 851-868, June.
    2. Norris F. Krueger Jr., 2007. "What Lies Beneath? The Experiential Essence of Entrepreneurial Thinking," Entrepreneurship Theory and Practice, , vol. 31(1), pages 123-138, January.
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    More about this item

    Keywords

    strategic management; family businesses; digital horizons; transformation;
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