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National Brands and Private Labels in Retailing

Editor

Listed:
  • Juan Carlos Gázquez-Abad
    (University of Almeria Faculty of Business and Economics)

  • Francisco J. Martínez-López
    (University of Granada Business School)

  • Irene Esteban-Millat
    (Open University of Catalonia)

  • Juan Antonio Mondéjar-Jiménez
    (Universidad Castilla la Mancha)

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Suggested Citation

  • Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Irene Esteban-Millat & Juan Antonio Mondéja (ed.), 2014. "National Brands and Private Labels in Retailing," Springer Proceedings in Business and Economics, Springer, edition 127, number 978-3-319-07194-7, April.
    • Handle: RePEc:spr:prbuec:978-3-319-07194-7
    DOI: 10.1007/978-3-319-07194-7
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