Examining the Relationship between Risk Aversion and Behavioral Loyalty in the presence of Brand Affects and Attitudinal Loyalty as mediator: Evidence from Emerging Market
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More about this item
Keywords
Risk aversion; behavioral loyalty; attitudinal loyalty; brand affects; customer relationship management;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IPR-2015-06-27 (Intellectual Property Rights)
- NEP-MKT-2015-06-27 (Marketing)
- NEP-UPT-2015-06-27 (Utility Models and Prospect Theory)
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