Report NEP-MKT-2015-06-27

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• dilek çukul, 2015. "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences 2304324, International Institute of Social and Economic Sciences.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.
• Huang, Yufeng, 2015. "Empirical analysis of consumer behavior," Other publications TiSEM 9cc96a79-43d7-436d-87d3-3, Tilburg University, School of Economics and Management.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015. "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences 2304141, International Institute of Social and Economic Sciences.
• Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.
• Item repec:sek:ibmpro:2304425 is not listed on IDEAS anymore

• Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
• Muhammad Irfan Tariq, 2015. "Examining the Relationship between Risk Aversion and Behavioral Loyalty in the presence of Brand Affects and Attitudinal Loyalty as mediator: Evidence from Emerging Market," Proceedings of Business and Management Conferences 2303924, International Institute of Social and Economic Sciences.
• Fatma Zeynep Özata & ?çlem Er, 2015. "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences 2304356, International Institute of Social and Economic Sciences.
• Riteshni Tarak & Mark Kilgour, 2015. "Analyzing the Demand Characteristics of Muslim Consumers in the United Kingdom for New Zealand Halal Meat," Working Papers in Marketing 1501, University of Waikato, Department of Marketing.
• Fischer, Ingo & Kieler, Julia, 2015. "Towards an employer brand - An evidence-based approach to develop an employer brand: A case study of a Berlin-based business incubator in the online and mobile gaming industry," Working Papers 82, Berlin School of Economics and Law, Institute of Management Berlin (IMB).
• Barry, I. & Bonroy, O. & Garella, P.G., 2015. "On taxes and subsidies with private eco-labeling," Working Papers 2015-09, Grenoble Applied Economics Laboratory (GAEL).