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Air Access Liberalisation, Marketing Promotion And Tourism Trade

Author

Listed:
  • Boopendra seetanah

    (Uni of Mauritius)

  • Raja Vinesh Sannassee

    (University of Mauritius)

  • Viraiyen Teeroovengadum

    (University of Mauritius)

Abstract

The objective of the present study is two-fold. Firstly, to assess the impact of air access liberalization on tourism demand for Mauritius and secondly to analyse the dual impact of the interplay between air access liberalization and marketing promotion efforts on tourism demand. Using an Autoregressive Distributed Lag model, the results suggest that air access liberalisation is an important ingredient, albeit to a lesser extent as compared to other classical explanatory variables, of tourism demand. The results also highlight the fact that Mauritius is perceived as a luxurious destination and tourists are also deemed to be price sensitive. Moreover our dynamic approach interestingly confirms the presence of repeat tourism in the island. Finally, the findings also uncover the positive impact of the interplay between air access liberalization and marketing promotion efforts on fostering tourism demand.

Suggested Citation

  • Boopendra seetanah & Raja Vinesh Sannassee & Viraiyen Teeroovengadum, 2017. "Air Access Liberalisation, Marketing Promotion And Tourism Trade," Proceedings of International Academic Conferences 5207098, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:5207098
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    References listed on IDEAS

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    More about this item

    Keywords

    Air Transport Liberalisation; Tourism; Autoregressive Distributed Lag Model.;
    All these keywords.

    JEL classification:

    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes
    • F19 - International Economics - - Trade - - - Other

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