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An Empirical Investigation of the Relationships among a Consumer’s Personal Values, Ethical Ideology and Ethical Beliefs

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  • S. STEENHAUT
  • P. VAN KENHOVE

Abstract

This study provides an additional partial test of the Hunt-Vitell theory (1986, 1993) within the consumer ethics context. Using structural equation modeling, the relationships among an individual’s personal values (conceptualized by the typology of Schwartz, 1992), ethical ideology and ethical beliefs are investigated. The validity of the model is assessed in a two-step procedure. First, a measurement model of constructs is tested for key validity dimensions. Next, the hypothesized causal relationships are examined in several path models, comparing no mediation, partial and complete mediation effects of ethical ideology. The empirical results indicate that individual differences in value priorities (resultant conservation and resultant selfenhancement) directly and indirectly (through idealism) influence the judgment of ethically questionable consumer practices. These findings may significantly contribute to the theoretical understanding of ethical decision-making.

Suggested Citation

  • S. Steenhaut & P. Van Kenhove, 2005. "An Empirical Investigation of the Relationships among a Consumer’s Personal Values, Ethical Ideology and Ethical Beliefs," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/321, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:05/321
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