Sales and Advertising Rivalry in Interwar US Department Stores
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More about this item
Keywords
Department stores; Interwar U.S. economic history; Advertising; Marketing;All these keywords.
JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- N82 - Economic History - - Micro-Business History - - - U.S.; Canada: 1913-
NEP fields
This paper has been announced in the following NEP Reports:- NEP-HIS-2009-04-13 (Business, Economic and Financial History)
- NEP-IND-2009-04-13 (Industrial Organization)
- NEP-MKT-2009-04-13 (Marketing)
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