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Merge or Concentrate? Some Insights for Antitrust Policy

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  • Margarida Catalão-Lopes

Abstract

Why do some firm acquisitions give rise to a single brand name, and why, following others, all brands subsist? What are the welfare consequences of each option upon joining firms, rivals, and consumers from each of these groups? How do the choice of the strategigc variable (price or quantity) and the demand cross effects influence the results? This paper addresses these issues.

Suggested Citation

  • Margarida Catalão-Lopes, 2002. "Merge or Concentrate? Some Insights for Antitrust Policy," Working Papers w200207, Banco de Portugal, Economics and Research Department.
    • Handle: RePEc:ptu:wpaper:w200207
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    File URL: https://www.bportugal.pt/sites/default/files/anexos/papers/wp200207.pdf
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • D60 - Microeconomics - - Welfare Economics - - - General
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices

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