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Sequential Mergers With Differing Differentiation Levels

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  • TAKESHI EBINA
  • DAISUKE SHIMIZU

Abstract

We study sequential merger incentives under presence of product differentiation. Two sets of firms produce closely related goods, whereas each set produces more differentiated goods. Merger incentives under product differentiation are found to be stronger for two firms producing closely related goods than more differentiated goods. Also, after one merger, other firms are willing to follow with their own merger, resulting in sequential mergers. This result is consistent with the recent mergers in the video game software industry in Japan.

Suggested Citation

  • Takeshi Ebina & Daisuke Shimizu, 2009. "Sequential Mergers With Differing Differentiation Levels," Australian Economic Papers, Wiley Blackwell, vol. 48(3), pages 237-251, September.
    • Handle: RePEc:bla:ausecp:v:48:y:2009:i:3:p:237-251
    DOI: 10.1111/j.1467-8454.2009.00373.x
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    Cited by:

    1. Sergio Currarini & Marco A. Marini, 2015. "Coalitional Approaches to Collusive Agreements in Oligopoly Games," Manchester School, University of Manchester, vol. 83(3), pages 253-287, June.
    2. Luis Gautier & Mahelet G. Fikru, 2024. "Mergers in Cournot Markets with Environmental Externality and Product Differentiation," Natural Resource Management and Policy, in: Handbook of Merger Control and Environmental Policy, chapter 0, pages 21-46, Springer.
    3. Roberto Cellini, 2021. "Whom should I merge with? How product substitutability affects merger profitability," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 48(3), pages 337-353, September.
    4. Neelanjan Sen & Drishti Narula, 2022. "Merger under horizontal and vertical product differentiation," International Journal of Economic Theory, The International Society for Economic Theory, vol. 18(4), pages 509-531, December.
    5. Tsuyoshi Toshimitsu & Tetsuya Nakajima, 2021. "On the “merger paradox” in price competition with asymmetric product differentiation," Australian Economic Papers, Wiley Blackwell, vol. 60(1), pages 153-162, March.
    6. Neelanjan Sen & Uday Bhanu Sinha, 2023. "When to merge with a lower quality producer?," Journal of Economics, Springer, vol. 138(2), pages 165-188, March.
    7. Manel Antelo & David Peón, 2019. "On Cooperation Through Alliances and Mergers," Journal of Industry, Competition and Trade, Springer, vol. 19(2), pages 263-279, June.

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