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A discussion on performance risk of Dunkin's Brand

Author

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  • Thong, Lik Hong

Abstract

This study’s aim is to determine the internal and external factors which affect performance risk in the years 2014-2018. We use SPSS to run the internal and external data and found the factors which significant and affected Dunkin’s brand. Inflation, debt to income ratio and operating margin is the factors affected Dunkin’s brand in 2014-2018 at United State.

Suggested Citation

  • Thong, Lik Hong, 2019. "A discussion on performance risk of Dunkin's Brand," MPRA Paper 97266, University Library of Munich, Germany, revised 30 Nov 2019.
    • Handle: RePEc:pra:mprapa:97266
    as

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    References listed on IDEAS

    as
    1. Hezun Li & Timurs Uman & Siri Terjesen, 2019. "Corporate governance and innovation," Chapters, in: David B. Audretsch & Erik E. Lehmann & Albert N. Link (ed.), A Research Agenda for Entrepreneurship and Innovation, chapter 9, pages 134-154, Edward Elgar Publishing.
    2. Daniel Ferreira & Jin Li & Radoslawa Nikolowa, 2019. "Corporate Capture of Blockchain Governance," Working Papers 880, Queen Mary University of London, School of Economics and Finance.
    3. Lin, Lili, 2019. "Corporate Governance and Liquidity Risk of Starbucks Company," MPRA Paper 97230, University Library of Munich, Germany, revised 18 Nov 2019.
    4. Fight, Andrew, 2004. "Credit Risk Management," Elsevier Monographs, Elsevier, edition 1, number 9780750659031.
    5. Jayasuriya Mahapatabendige Ruwani Fernando & Leon Li & Yang (Greg) Hou, 2019. "Corporate governance and default prediction: a reality test," Applied Economics, Taylor & Francis Journals, vol. 51(24), pages 2669-2686, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate governance; inflation; return on asset; debt to income ratio; and operating margin;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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