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Determinanty zaufania konsumentów do firm z sektora rolno-spożywczego
[The Determinants of Consumer Trust to the Agri-Food Industry]

Author

Listed:
  • Klimczuk-Kochańska, Magdalena

Abstract

W opracowaniu przedstawiono znaczenie zaufania konsumentów do sektora rolno-spożywczego. Celem artykułu było pokazanie wybranych czynników determinujących to zaufanie. Zdefiniowano cechy zaufania. Przedstawiono stan zaufania do producentów sektora według licznych raportów na ten temat. Zwrócono uwagę na główne obszary problemowe z jakimi spotyka się sektor spożywczy odnośnie bezpieczeństwa żywności, w tym przypadki fałszowania żywności, stosowania dodatków, jak również zagrożenia związane z produkcją żywności nowej generacji, w tym funkcjonalnej czy genetycznie modyfikowanej. Wszystkie te obszary przedstawiono w relacji do zaufania konsumenckiego. Do realizacji przyjętego w opracowaniu celu zastosowano analizę krytyczną literatury przedmiotu. (abstrakt oryginalny) EN The paper presents the importance of the consumer trust in the agri-food sector. The features of trust has been defined. The state of confidence in the sector's producers has been reported according to numerous reports on this topic. Attention has been paid to the main problem areas that the food industry faces in terms of food safety. It is food counterfeiting, additives, and the risks related to the production of genetically modified food. All these areas are presented in relation to the consumer trust. The aim of the paper was to analyse selected factors determining trust from the food sector perspective. In this study, a critical analysis of the literature was applied. (original abstract)

Suggested Citation

  • Klimczuk-Kochańska, Magdalena, 2017. "Determinanty zaufania konsumentów do firm z sektora rolno-spożywczego [The Determinants of Consumer Trust to the Agri-Food Industry]," MPRA Paper 84755, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:84755
    as

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    References listed on IDEAS

    as
    1. Khosro Jahdi & Gaye Acikdilli, 2009. "Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?," Journal of Business Ethics, Springer, vol. 88(1), pages 103-113, August.
    2. Akbar Zaheer & Bill McEvily & Vincenzo Perrone, 1998. "Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance," Organization Science, INFORMS, vol. 9(2), pages 141-159, April.
    3. Klimczuk, Andrzej, 2012. "Kapitał społeczny ludzi starych na przykładzie mieszkańców miasta Białystok," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 77953, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Zaufanie; Społeczna odpowiedzialność biznesu; Przemysł rolno-spożywczy; Bezpieczeństwo zdrowotne żywności; Bezpieczeństwo żywnościowe; Trust; Corporate Social Responsibility (CSR); Agri-food industry; Food health safety; Food security;
    All these keywords.

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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