An Exploratory Study on the Level of Trust towards Online Retailers among Consumers in the United Kingdom and Malaysia
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- Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
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More about this item
JEL classification:
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2008-04-21 (Marketing)
- NEP-SEA-2008-04-21 (South East Asia)
- NEP-SOC-2008-04-21 (Social Norms and Social Capital)
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