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Demand for a Transgenic Food with a Medical Benefit

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  • Saito, Yoko
  • Saito, Hisamitsu

Abstract

The perceived health and environmental risks of genetically modified (GM) technology have impeded its diffusion in developed countries. However, GM crops, which can provide direct consumer as well as producer value, have recently been developed. This study applies a stated choice experiment to examine whether the addition of a medical benefit can improve the welfare of the beneficiaries of the newly developed GM variety. Our results show a tradeoff between general worries over GM technology and GM food’s specific health benefits. A marketing program should therefore be designed to inform and persuade consumers of these features.

Suggested Citation

  • Saito, Yoko & Saito, Hisamitsu, 2015. "Demand for a Transgenic Food with a Medical Benefit," MPRA Paper 67945, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:67945
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    File URL: https://mpra.ub.uni-muenchen.de/67945/1/MPRA_paper_67945.pdf
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    References listed on IDEAS

    as
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    5. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, October.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    genetically modified research design; health; stated-preference method.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I10 - Health, Education, and Welfare - - Health - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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