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Consumer responses to food products produced near the Fukushima nuclear plant

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  • Aruga, Kentaka

Abstract

The study examines the consumer survey data collected for the seven agricultural products (rice, apple, cucumber, beef, pork, egg, and shiitake mushrooms) of regions near the Fukushima Daiichi nuclear power plant (FDNP) to find out what factors and attributes of consumers affect their purchasing behavior by using the contingent valuation method. In most of the agricultural products, we found that consumers who put high priority on food safety issue, think the risk of radiation contamination became high after the Fukushima nuclear incident, live distanced from the FDNP, and live with children under the age of 15 require a higher discount rate to accept agricultural products of regions near the FDNP. On the other hand, our study indicated that consumers who trust the current safety standard for radioactive material concentrations in food, knowledgeable about radiation and radioactive materials, have high environmental consciousness, and aged are more likely to accept buying products of regions near the FDNP.

Suggested Citation

  • Aruga, Kentaka, 2015. "Consumer responses to food products produced near the Fukushima nuclear plant," MPRA Paper 66153, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:66153
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    References listed on IDEAS

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    1. McCluskey, Jill J. & Grimsrud, Kristine M. & Ouchi, Hiromi & Wahl, Thomas I., 2003. "Consumer Response to Genetically Modified Food Products in Japan," Agricultural and Resource Economics Review, Cambridge University Press, vol. 32(2), pages 222-231, October.
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    3. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    4. David Popp, 2001. "Altruism and the Demand for Environmental Quality," Land Economics, University of Wisconsin Press, vol. 77(3), pages 339-349.
    5. Curtis, Kynda R. & Wahl, Thomas I. & McCluskey, Jill J., 2003. "Consumer Acceptance of Genetically Modified Food Products in the Developing World," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57858, Australian Agricultural and Resource Economics Society.
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    Cited by:

    1. Shigeru Matsumoto & Viet‐Ngu Hoang, 2020. "Economic Loss Due to Reputation Damage: A New Model and Its Application to Fukushima Peaches," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 581-600, June.
    2. Yuichi Ishimura & Kenji Takeuchi & Fredrik Carlsson, 2021. "Why do municipalities accept disaster waste? Evidence from the great east Japan earthquake," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 23(2), pages 275-308, April.
    3. Joel Rasmussen & Jens Ewald, 2022. "The Relation Between Socioeconomic Status and Risk Attitudes: A Nuclear Accident Scenario in Sweden," Economics of Disasters and Climate Change, Springer, vol. 6(3), pages 541-555, November.

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    More about this item

    Keywords

    radioactive contamination; willingness to accept; CVM survey;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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