Consumer evaluation of brand extension: Pakistani Context
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- Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
- Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
- Sandor Czellar, 2003. "Consumer attitude toward brand extensions : An Integrative Model and Research Propositions," Post-Print hal-00480357, HAL.
- Yasir Ali Soomro & Irfan Hameed & Rehan Shakoor & Sana Abbas Kaimkhani, 2012. "Factors Effecting Consumer Preferences In Airline Industry," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(5), pages 63-79, April.
- Hameed, Irfan & Ume, Amen, 2011. "Impact of monetary policy on gross domestic product (GDP)," MPRA Paper 35562, University Library of Munich, Germany.
- Iqbal, Athar & Hameed, Irfan & Qadeer, Majid, 2012. "Impact of Diversification on Firms’ Performance," MPRA Paper 57240, University Library of Munich, Germany.
- Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
- Tauber, Edward M., 1981. "Brand franchise extension: New product benefits from existing Brand Names," Business Horizons, Elsevier, vol. 24(2), pages 36-41.
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- Wing, Albert & Wilk, Shaun, 2019. "Social Responsibility of Recycling," MPRA Paper 93842, University Library of Munich, Germany.
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Keywords
Brand extension; product management; regression analysis; consumer evaluation;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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