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A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor

Author

Listed:
  • Soomro, Yasir
  • Hameed, Irfan
  • Hameed, Imran

Abstract

This research studies the relationship between utilitarian, ego defensive, value expressive and knowledge functions on consumer attitude and consequently on the selection of coffee parlor by consumers. Primary data has been collected by using a structured questionnaire designed on the Fishbein model. Regression model was used to test the effect of the four functions on the consumers’ choice of coffee parlor. The subjects included in the sample consisted of males in various age groups. The hypotheses assumed that all four functions being stated carry a significant effect on attitude. The statistical test showed that significant valueF (9, 91) (p value)= 0.000, at p

Suggested Citation

  • Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:57241
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    References listed on IDEAS

    as
    1. Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
    2. Yasir Ali Soomro & Irfan Hameed & Rehan Shakoor & Sana Abbas Kaimkhani, 2012. "Factors Effecting Consumer Preferences In Airline Industry," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(5), pages 63-79, April.
    3. Hameed, Irfan & Ume, Amen, 2011. "Impact of monetary policy on gross domestic product (GDP)," MPRA Paper 35562, University Library of Munich, Germany.
    4. Gallini, Nancy T. & Hollis, Aidan, 1999. "A contractual approach to the gray market," International Review of Law and Economics, Elsevier, vol. 19(1), pages 1-21, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Baaren, Terence & Galloway, Cornelia, 2014. "Consequence of Job Satisfaction Factors on the Productivity Level of Operating Core," MPRA Paper 57186, University Library of Munich, Germany.
    2. Hameed, Irfan & Soomro, Yasir, 2012. "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper 57417, University Library of Munich, Germany.
    3. Iqbal, Athar & Hameed, Irfan & Qadeer, Majid, 2012. "Impact of Diversification on Firms’ Performance," MPRA Paper 57240, University Library of Munich, Germany.
    4. Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
    5. Wing, Albert & Wilk, Shaun, 2019. "Social Responsibility of Recycling," MPRA Paper 93842, University Library of Munich, Germany.
    6. Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012. "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper 57416, University Library of Munich, Germany.
    7. Wayne, George & Darrel, Percy, 2013. "Team Performance in a Fractious Culture," MPRA Paper 58051, University Library of Munich, Germany.

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    More about this item

    Keywords

    UTILITARIAN FUNCTION; EGO DEFENSIVE FUNCTION; VALUE-EXPRESSIVE FUNCTION; KNOWLEDGE FUNCTION; COFFEE PARLOR;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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