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Strategic Management, Leadership and Governance of the University in Portugal

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  • Marques, Maria da Conceição da Costa

Abstract

Universities have a role in society different from other businesses or service industries. Universities as any human organizations are composed of people. And like any organization, they have a mission, objectives, goals, structures, roles and relationships of authority, decision-making processes and communication, interpersonal and intergroup dynamics, needs, values and interfaces. The diversity of determinants implies that the strategic management of universities become a multifunctional system decisions, which must be formulated, implemented and evaluated in order to achieve their long-term goals. The process of strategic management in universities incorporates the development and strategy formulation, implementation, monitoring and feedback. This article discusses the strategic management of organizations, especially universities, emphasizing the role that this process can have on the organization and how its implementation can help to enhance their leadership role in society to which it is addresse.

Suggested Citation

  • Marques, Maria da Conceição da Costa, 2013. "Strategic Management, Leadership and Governance of the University in Portugal," MPRA Paper 53017, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:53017
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    References listed on IDEAS

    as
    1. Paula Jarzabkowski, 2003. "Strategic Practices: An Activity Theory Perspective on Continuity and Change," Journal of Management Studies, Wiley Blackwell, vol. 40(1), pages 23-55, January.
    2. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    leadership; organization; planning; strategy; university.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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