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Using Critical Path Analysis (CPA) in Place Marketing process

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  • Metaxas, Theodore
  • Deffner, Alex

Abstract

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to satisfy this hypothesis. For this reason, the article creates a hypothetical scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock in Germany. The analysis shows that CPA is an important tool for Place Marketing since Place Marketing implementation receives the character of ‘project’ in particular time horizon.

Suggested Citation

  • Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:51231
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    File URL: https://mpra.ub.uni-muenchen.de/51231/1/MPRA_paper_51231.pdf
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    References listed on IDEAS

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    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. A. Charnes & W. W. Cooper & G. L. Thompson, 1964. "Critical Path Analyses Via Chance Constrained and Stochastic Programming," Operations Research, INFORMS, vol. 12(3), pages 460-470, June.
    3. Gilles Pinson, 2002. "Political government and governance: strategic planning and the reshaping of political capacity in Turin," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(3), pages 477-493, September.
    4. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
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    Cited by:

    1. Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.

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    More about this item

    Keywords

    Place Marketing; CPA; project; hypothetical scenario; Rostock;
    All these keywords.

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy
    • O22 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis
    • R50 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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