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Green marketing is a sustainable marketing system in the twenty first century

Author

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  • Mohajan, Haradhan

Abstract

The purpose of this paper is to study the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. Sustainable forest management is the ways and processes of managing forest resources to meet society’s varied needs, today and tomorrow, without compromising the ecological capacity and the renewal potential of the forest resource base. Both the producers and the customers must be conscious about the products whether these are really following eco-labeling schemes. The green economy is not only to produce clean energy but also technologies of cleaner production processes which reduce environmental impact or improve natural resource use. The green chemistry involves designing and using chemical products and processes with the aim of eliminating or reducing their negative impact on human health and the environment which encompasses education, research, and commercial application across the entire supply chain for chemicals. The paper also suggests enhancing the practice of green marketing of products of the company which are presumed to be environmentally safe for the sustainability in the 21st century.

Suggested Citation

  • Mohajan, Haradhan, 2011. "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper 50857, University Library of Munich, Germany, revised 16 Feb 2012.
    • Handle: RePEc:pra:mprapa:50857
    as

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    File URL: https://mpra.ub.uni-muenchen.de/50857/1/MPRA_paper_50857.pdf
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    References listed on IDEAS

    as
    1. Nakarado, Gary L, 1996. "A marketing orientation is the key to a sustainable energy future," Energy Policy, Elsevier, vol. 24(2), pages 187-193, February.
    2. Lomborg,Bjørn, 2001. "The Skeptical Environmentalist," Cambridge Books, Cambridge University Press, number 9780521010689.
    3. Lampe, Marc & Gazda, Gregory M., 1995. "Green marketing in Europe and the United States: An evolving business and society interface," International Business Review, Elsevier, vol. 4(3), pages 295-312, September.
    4. Mohajan, Haradhan, 2011. "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper 50690, University Library of Munich, Germany, revised 23 Oct 2011.
    5. Wang, Sen, 2004. "One hundred faces of sustainable forest management," Forest Policy and Economics, Elsevier, vol. 6(3-4), pages 205-213, June.
    6. Mohajan, Haradhan, 2012. "Present and future of biofuels production for sustainability," MPRA Paper 50678, University Library of Munich, Germany, revised 12 Feb 2012.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Green marketing; Sustainability; Green timber market; Green chemistry; Green economy.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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