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Do consumers buy bread and diamond with the same attachment?

Author

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  • Subhani, Muhammad Imtiaz
  • Hasan, Syed Akif
  • Osman, Ms. Amber

Abstract

Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991 – 2010 of said economic indicators and high and low involvement products consumption has been analyzed and reported. The results draw to conclusion that unemployment rate, per capita income, inflation and interest rate have an irregular (fluctuating) tendency for the dissimilar time periods. While in the existence of the shocking and fluctuating trends of the outlined economic players consumption patterns of high and low involvement products co move with each other which implies that no matter, the consumers are rich or poor, they have the same buying aptitude for high (diamond) and low (bread) involvement products in the presence of inflation or hyperinflation or the other shocks in macroeconomic players in Pakistani society.

Suggested Citation

  • Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Do consumers buy bread and diamond with the same attachment?," MPRA Paper 45094, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:45094
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    References listed on IDEAS

    as
    1. Kitov, Ivan, 2006. "Real GDP per capita in developed countries," MPRA Paper 2738, University Library of Munich, Germany.
    2. Nadia Zakir & Muhammad Idrees, 2009. "Trends in Inequality, Welfare, and Growth in Pakistan, 1963-64 to 2004-05," Microeconomics Working Papers 22983, East Asian Bureau of Economic Research.
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    6. Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
    7. Subhani, Muhammad Imtiaz & Osman, Ms. Amber & Lakhiya, Zubair, 2011. "The Structure and Performance of Economy of Pakistan (Comparative Study between Democratic and Non-Democratic Governments)," MPRA Paper 34732, University Library of Munich, Germany, revised 2011.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    High involvement product; Low involvement products; economical players; co-integration.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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