What affects the most to the recall and recognition of brand symbols?
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Moore, Karl & Reid, Susan, 2008. "The Birth of Brand: 4000 Years of Branding History," MPRA Paper 10169, University Library of Munich, Germany.
- Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009.
"A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan,"
MPRA Paper
21367, University Library of Munich, Germany, revised 12 Sep 2009.
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
- Karl Moore & Susan Reid, 2008. "The birth of brand: 4000 years of branding," Business History, Taylor & Francis Journals, vol. 50(4), pages 419-432.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Alvi, Mohsin, 2012. "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper 39592, University Library of Munich, Germany.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Consumers recall and recognition for brand symbols," MPRA Paper 45141, University Library of Munich, Germany.
- Pierre Volle, 2011. "Marketing : comprendre l'origine historique," Post-Print halshs-00638621, HAL.
- Wioleta Kucharska, 2017.
"Consumer social network brand identification and personal branding. How do social network users choose among brand sites?,"
Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
- Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
- Maria Buttery & Lester W. Johnson & Gordon E. Campbell, 2023. "How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries?," Businesses, MDPI, vol. 3(1), pages 1-15, January.
- Belleflamme,Paul & Peitz,Martin, 2015.
"Industrial Organization,"
Cambridge Books,
Cambridge University Press, number 9781107687899, September.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, October.
- Crass, Dirk, 2014. "Which firms use trademarks - and why? Representative firm-level evidence from Germany," ZEW Discussion Papers 14-118, ZEW - Leibniz Centre for European Economic Research.
- SZIKSZAI-NÉMETH Ketrin, 2020. "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 416-424, July.
- Crass, Dirk, 2020.
"Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
- Dirk Crass, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," Industry and Innovation, Taylor & Francis Journals, vol. 27(7), pages 730-755, August.
- Elizabeth Duthie & Diogo Veríssimo & Aidan Keane & Andrew T Knight, 2017. "The effectiveness of celebrities in conservation marketing," PLOS ONE, Public Library of Science, vol. 12(7), pages 1-16, July.
- Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014. "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers 526, Universidade do Porto, Faculdade de Economia do Porto.
- Brown, Stephen & Wijland, Roel, 2015. "Profit from poetry: Bards, brands, and burnished bottom lines," Business Horizons, Elsevier, vol. 58(5), pages 551-561.
- Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Do consumers buy bread and diamond with the same attachment?," MPRA Paper 45094, University Library of Munich, Germany.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "The crux of green marketing: an empirical effusive study," MPRA Paper 35688, University Library of Munich, Germany.
- Singh Dara Singh Karpal & Islam Md. Aminul, 2017. "Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia," Management & Marketing, Sciendo, vol. 12(2), pages 237-251, June.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Consumers’ versatile buying behavior irrespective to high and low involvement products," MPRA Paper 37665, University Library of Munich, Germany.
- Florian Steinbrenner & Jana Turčínková, 2021. "The Value-Based Pricing Determination Matrix for Pricing Method Selection," Central European Business Review, Prague University of Economics and Business, vol. 2021(4), pages 99-123.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Do economic players shape up fashion trends?," MPRA Paper 37660, University Library of Munich, Germany.
- Abdelbaset M. Alkhawaldeh & Bilal Mohammad Eneizan, 2018. "Factors Influencing Brand Loyalty in Durable Goods Market," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(1), pages 326-339, January.
- Yousef Ahmad El Dameh & Hamad AL Ghadeer, 2021. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 130-130, July.
- Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
More about this item
Keywords
brand recall; brand recognition; brand symbols; age; gender; education; consumer behavior;All these keywords.
JEL classification:
- A1 - General Economics and Teaching - - General Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CWA-2012-06-05 (Central and Western Asia)
- NEP-DEM-2012-06-05 (Demographic Economics)
- NEP-MKT-2012-06-05 (Marketing)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:39098. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.