What affects the most to the recall and recognition of brand symbols?
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References listed on IDEAS
- Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009.
"A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan,"
MPRA Paper
21367, University Library of Munich, Germany, revised 12 Sep 2009.
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
- Karl Moore & Susan Reid, 2008. "The birth of brand: 4000 years of branding," Business History, Taylor & Francis Journals, vol. 50(4), pages 419-432.
- Moore, Karl & Reid, Susan, 2008. "The Birth of Brand: 4000 Years of Branding History," MPRA Paper 10169, University Library of Munich, Germany.
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Cited by:
- Alvi, Mohsin, 2012. "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper 39592, University Library of Munich, Germany.
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More about this item
Keywords
brand recall; brand recognition; brand symbols; age; gender; education; consumer behavior;All these keywords.
JEL classification:
- A1 - General Economics and Teaching - - General Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CWA-2012-06-05 (Central and Western Asia)
- NEP-DEM-2012-06-05 (Demographic Economics)
- NEP-MKT-2012-06-05 (Marketing)
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