Report NEP-MKT-2012-06-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Helmut Dietl & Markus Lang & Panlang Lin, 2012. "Advertising Pricing Models in Media Markets: Lump-Sum versus Per-Consumer Charges," Working Papers 0157, University of Zurich, Institute for Strategy and Business Economics (ISU).
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "What affects the most to the recall and recognition of brand symbols?," MPRA Paper 39098, University Library of Munich, Germany.
• Roosen, Jutta & Kottl, Barbara & Hasselbach, Johanna, 2012. "Can local be the new organic? Food choice motives and willingness to pay," 2012 AAEA/EAAE Food Environment Symposium 123512, Agricultural and Applied Economics Association.
• Hobbs, Jill E. & McDonald, Jillian & Zhang, Jing, 2012. "Food Authenticity, Technology and Consumer Acceptance," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123881, Agricultural and Applied Economics Association.
• Toro-Gonzalez, Daniel & Yan, Jia & Gallardo, Rosa Karina & McCluskey, Jill J., 2012. "Demand Estimation In The Presence Of An Unobservable Product Attribute: The Case Of Mint Quality," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123518, Agricultural and Applied Economics Association.
• Bakhtavoryan, Rafael & Capps, Oral, Jr. & Salin, Victoria, 2012. "Impact Of Food Contamination On Brands: A Demand Systems Estimation Of Peanut Butter," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123755, Agricultural and Applied Economics Association.
• Marc Rysman & Ginger Zhe Jin, 2012. "Platform Pricing at Sports Card Conventions," Boston University - Department of Economics - Working Papers Series WP2012-015, Boston University - Department of Economics.
• Li, Xiaogu & Clark, Christopher D. & Jensen, Kimberly L. & Yen, Steven T., 2012. "Consumer Preferences for Refrigerators Manufactured by “Climate Leaders”," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123756, Agricultural and Applied Economics Association.
• Davis, James A. & Velandia, Margarita M. & Clark, Christopher D. & Lambert, Dayton M. & Jensen, Kimberly L. & Wilcox, Michael D. & Wszelaki, Annette, 2012. "Factors Affecting Producer Participation in State-Sponsored Marketing Programs By Fruit and Vegetable Growers in Tennessee," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123923, Agricultural and Applied Economics Association.
• Yonezawa, Koichi & Richards, Timothy J., 2012. "Consumer Risk Reduction Behavior of New Brand Purchase," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123642, Agricultural and Applied Economics Association.
• Xie, Jing & Kim, Hyeyoung & House, Lisa, 2012. "Valuing Information on GM Foods in the Presence of Country-of-Origin Labels," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123498, Agricultural and Applied Economics Association.
• Regine Kalka & Katharina Juliana Schmidt, 2012. "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
  [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve," Duesseldorf Working Papers in Applied Management and Economics fobe21, Duesseldorf University of Applied Sciences.
• Sackett, Hillary M. & Shupp, Robert S. & Tonsor, Glynn T., 2012. "Discrete Choice Modeling of Consumer Preferences for Sustainably Produced Steak and Apples," 2012 AAEA/EAAE Food Environment Symposium 123517, Agricultural and Applied Economics Association.