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Romanian public marketing in terms of necessity, collaboration and mix

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  • Grigorescu, Adriana

Abstract

The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within a public institution, the marketing specialists should cooperate with research& development, sales and financial departments. The study results reaffirm the importance of the 4 P of the marketing mix when making an offer, and place them on the top positions.

Suggested Citation

  • Grigorescu, Adriana, 2010. "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper 25133, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:25133
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    File URL: https://mpra.ub.uni-muenchen.de/25133/1/MPRA_paper_25133.pdf
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    References listed on IDEAS

    as
    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    public marketing; knowledge; specialists; cooperation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I20 - Health, Education, and Welfare - - Education - - - General
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration

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