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Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy

Author

Listed:
  • Ioan Plăiaş

    (Babeş-Bolyai University, Cluj-Napoca, Romania)

  • Ciprian-Marcel Pop

    (Babeş-Bolyai University, Cluj-Napoca, Romania)

  • Raluca Băbuţ

    (Babeş-Bolyai University, Cluj-Napoca, Romania)

  • Dan Cristian Dabija

    (Babeş-Bolyai University, Cluj-Napoca, Romania)

Abstract

One of the current concerns of the academic environment in economics is highlighting the importance of competences that higher education graduates should display when they step across the threshold of the real economy. To this effect, the identification of those competences which are compatible with the needs of the real economy may serve as a solid basis for developing adequate curricula and obtaining remarkable educational outcomes reflected in the graduates’ performance as entry level employees. It is undeniably true that the said competences must meet the standards set by the real economy or by the regulations of accreditation bodies. The process by which these standards are defined or identified requires a strong sense of coherence between the academic curriculum and the needs of employers, as basis for the graduates’ comprehensive training in knowledge based economy. In this context, we set to conduct an exploratory research by means of which we may emphasize how the corporate world perceive the marketing training received by the entry-level employees as graduates of professional higher education institutions, and how to adjust the curriculum to improve graduates employability. The survey was conducted by using the face-to-face questionnaire administration. Data were collected in the Transylvania counties during October 2010, as part of a field survey. The employer’s perception, as highlighted by the answers received from the surveyed corporate entities, gives us reasons to state that practical experience cannot be substituted for the academic training in knowledge based economy; it can, however, strengthen its fundamental role in establishing the guidelines of moral and professional conduct such as learning and the theoretical approach to some practical situations of the real economy. Moreover, we appreciate that a continuous correlation between the practical needs and the academic training is imperative.

Suggested Citation

  • Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:448-463
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    References listed on IDEAS

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    Cited by:

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    2. Aleksandar Vekic & Vladimir Djakovic & Jelena Borocki & Wlodzimierz Sroka & Jozsef Popp & Judit Olah, 2020. "The Importance of Academic New Ventures for Sustainable Regional Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 533-533, April.
    3. Cristina Bianca Pocol & Liana Stanca & Dan-Cristian Dabija & Veronica Câmpian & Sergiu Mișcoiu & Ioana Delia Pop, 2023. "A QCA Analysis of Knowledge Co-Creation Based on University–Industry Relationships," Mathematics, MDPI, vol. 11(2), pages 1-19, January.
    4. Gabriel Bratucu & Anca Madar & Nicoleta Andreea Neacsu & Dana Boscor, 2014. "High School Vocational Counseling Role in Leveraging Students` Professional Inclinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 1014-1014, August.
    5. Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014. "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 827-827, August.
    6. Adrian Dumitru Tantau & Cristian Vizitiu & Vlad Valeanu, 2014. "The Responsibility of Telemedicine Focused Organizations in regards to creating Compliant end Users Products and Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 108-108, February.

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    More about this item

    Keywords

    competences; academic curricula; marketing training; perception; graduates;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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