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Decoding Social Media’s Role in the Resurgence of the Taliban: A Literature Review

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  • Wani, Nassir Ul Haq

Abstract

The study assesses the extent to which Taliban 2.0 utilised social media as a political mobilisation strategy and provides a response through discourse analysis and a literature review. The study results indicate that the tactical use of social media was more apparent in 2021 when they were promoting the notion of their impending return to power and advancing their territorial gains on social media. The Taliban 2.0's utilisation of social media underscores their strategies for comprehending public narratives to present themselves as the legitimate authorities of Afghanistan. The research reveals that the Taliban's utilisation of social media tools enabled them to regain control of Afghanistan by shaping public narratives in their favour. The study is unequivocal in its assertion that Taliban 2.0 must evolve into a political institution that is significantly more democratic and responsive. It is sufficient for it to relinquish the dynastic and undemocratic principles upon which it currently operates. Not only to enhance Afghanistan's governance in general but also to allow for a more favourable opportunity to capture the hearts and minds of the Afghan public. The Taliban 2.0 must transcend their identities to alter the ethnic narrative and eliminate inequalities. For the democratic system to progress in the appropriate direction, the nation requires a genuine and democratic opposition party or parties. The Afghan youth are the primary decision-makers in determining whether Afghanistan's democracy will continue to progress towards impactful growth or vice versa, as long as the Afghan public, particularly the youth and strong regional parties, fails to collaborate and present the electorate with viable and credible strategies against misgovernance and economic reforms that generate employment. This study suggests that young Afghans should be encouraged to develop critical thinking skills to use social media to advocate for their rights and convey dissent, as a means of communicating with the current government.

Suggested Citation

  • Wani, Nassir Ul Haq, 2023. "Decoding Social Media’s Role in the Resurgence of the Taliban: A Literature Review," MPRA Paper 121874, University Library of Munich, Germany, revised 09 May 2024.
    • Handle: RePEc:pra:mprapa:121874
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    References listed on IDEAS

    as
    1. Khatera Sadiqi & Dr. Nassir Ul Haq Wani, 2018. "Latency of Afghanistan-SAARC Merchandise Trade Relation: An Economic Evaluation," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), pages 12-13, April.
    2. Usman Ali & Faizan Ahmad & Lida Ormal, 2018. "Trade Compatibility between Afghanistan and India : An empirical Evaluation," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(1), pages 11-12, January.
    3. Nassir Ul Haq Wani, 2019. "Nexus between Openness to Trade and Economic Growth: An Empirical Investigation of Afghanistan," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 20(2), pages 205-223, September.
    4. Dr. Nassir Ul Haq Wani, 2018. "Trade Compatibility between Afghanistan and India : An empirical Evaluation," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(1), pages 15-16, January.
    5. Katie Moffett & Tony Sgro, 2016. "School-Based CVE Strategies," The ANNALS of the American Academy of Political and Social Science, , vol. 668(1), pages 145-164, November.
    6. Linh Le-Phuong & Lutgard Lams & Rozane De Cock, 2022. "Social Media Use and Migrants’ Intersectional Positioning: A Case Study of Vietnamese Female Migrants," Media and Communication, Cogitatio Press, vol. 10(2), pages 192-203.
    7. Aziz, Abdul, 2021. "Digital Pitfalls: The Politics of Digitalization in Bangladesh," SocArXiv 68gtd, Center for Open Science.
    8. Dario Castiglione, 2015. "The Logic of Social Cooperation for Mutual Advantage – The Democratic Contract," Political Studies Review, Political Studies Association, vol. 13(2), pages 161-175, May.
    9. Wani, Nassir Ul Haq & Kabir, Habib, 2016. "An evaluation of relationship between public debt and economic growth: A study of Afghanistan," MPRA Paper 75538, University Library of Munich, Germany, revised 10 Nov 2016.
    10. Wani, Mr. Nassir Ul Haq & Dhami, Dr. Jasdeep Kaur & Sidana, Dr. Neeru, 2016. "India's trade linkage with BRCS: An econometric study," MPRA Paper 81949, University Library of Munich, Germany, revised 18 Mar 2017.
    11. S. Yaqub Ibrahimi, 2019. "Afghanistan’s Political Development Dilemma: The Centralist State Versus a Centrifugal Society," Journal of South Asian Development, , vol. 14(1), pages 40-61, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Social Contract; Political Participation; Taliban; Perspectives; Public Perception;
    All these keywords.

    JEL classification:

    • H4 - Public Economics - - Publicly Provided Goods
    • H42 - Public Economics - - Publicly Provided Goods - - - Publicly Provided Private Goods
    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations
    • N8 - Economic History - - Micro-Business History

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