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Visual formats in risk preference elicitation: What catches the eye?

Author

Listed:
  • Segovia, Michelle
  • Palma, Marco
  • Lusk, Jayson L.
  • Drichoutis, Andreas

Abstract

We explore the effect of different presentation formats on elicitation of risk preferences using a popular probability-varying task (Holt and Laury, 2002} and a payoff-varying task (Drichoutis and Lusk, 2016). The presentation formats use horizontal bars that vary either the width or height of the bars (or both at the same time) to potentially help subjects in judging how large or small probabilities and monetary amounts are in a given choice task. These graphical formats are compared to a text only format. We complement our data collection with eye-tracking data that enriches our structural models with additional information regarding how visual attention and engagement vary with the presented information. While we find no statistically significant effects of presentation formats on elicited parameters for risk preferences, we find that eye-tracking information not only is associated with preference parameters, but it also changes the inferences with respect to which decision theory better fits our data.

Suggested Citation

  • Segovia, Michelle & Palma, Marco & Lusk, Jayson L. & Drichoutis, Andreas, 2022. "Visual formats in risk preference elicitation: What catches the eye?," MPRA Paper 115572, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:115572
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    File URL: https://mpra.ub.uni-muenchen.de/115572/1/MPRA_paper_115572.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    risk; Individual decision making; visual attention; eye tracking;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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