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An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan

Author

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  • Ullah, Nazim

Abstract

Celcom is the first mobile operator in Malaysia. The aim of the study is to analyse Celcom Axiata Berhad and review its strategic plan. The study analyses 5 years key performance indicators (KPIs), SMART, PESTLE, Porter’s 5 Force Model and SWOT analysis of Celcom. The findings show that Celocm should modify their current corporate strategy to cope with the competitive market. The study is the direction for the stakeholders of the Celcom.

Suggested Citation

  • Ullah, Nazim, 2021. "An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan," MPRA Paper 108578, University Library of Munich, Germany, revised 01 Jan 2021.
    • Handle: RePEc:pra:mprapa:108578
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    File URL: https://mpra.ub.uni-muenchen.de/108578/3/MPRA_paper_108578.pdf
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    References listed on IDEAS

    as
    1. Muhammad Farooq Buzdar & Saquib Y. Janjua & Mian Asif Khurshid, 2016. "Customer-based brand equity and firms' performance in the telecom industry," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 25(3), pages 334-346.
    2. Zeinab Asadpourian & Mehdi Rahimian & Saeed Gholamrezai, 2020. "SWOT-AHP-TOWS Analysis for Sustainable Ecotourism Development in the Best Area in Lorestan Province, Iran," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 152(1), pages 289-315, November.
    3. Nur Syuhada Jasni & Haslinda Yusoff & Mustaffa Mohamed Zain & Noreena Md Yusoff & Nor Syafinaz Shaffee, 2019. "Business strategy for environmental social governance practices: evidence from telecommunication companies in Malaysia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(2), pages 271-289, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Celcom; KPIs; SMART; PESTLE; Porter’s 5 Force Model; SWOT;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    NEP fields

    This paper has been announced in the following NEP Reports:

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