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Corporate Strategy of Maxis - A Telecom Industry of Malaysia

Author

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  • Ullah, Nazim

Abstract

Telecommunication industry plays an important role in shaping the economy of Malaysia. The purpose of the study is to compare and contest of Maxis with Celcom and Digi. Being purposed, the study discusses and review corporate strategy of the three telecom companies based on financial and non-financial terms. The study analyses 5 years (e.g., 2015 to 2019 financial statement along with the PESTEL and Porter’s 5 Force Model. The findings imply that Maxis has to take strong corporate strategy so that they can cope with their competitors and lead they as a market leader among the competitors.

Suggested Citation

  • Ullah, Nazim, 2021. "Corporate Strategy of Maxis - A Telecom Industry of Malaysia," MPRA Paper 108580, University Library of Munich, Germany, revised 02 Apr 2021.
    • Handle: RePEc:pra:mprapa:108580
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    File URL: https://mpra.ub.uni-muenchen.de/108580/3/MPRA_paper_108580.pdf
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    References listed on IDEAS

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    1. Zeinab Asadpourian & Mehdi Rahimian & Saeed Gholamrezai, 2020. "SWOT-AHP-TOWS Analysis for Sustainable Ecotourism Development in the Best Area in Lorestan Province, Iran," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 152(1), pages 289-315, November.
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    More about this item

    Keywords

    Corporate strategy; Maxis; Celocm; Digi; PESTEL; Porter’s 5 Force Model;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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