Производство, Потребление И Медиа: К Постановке Модели Трехстороннего Рынка
[Production, consumption and media: towards formulating a three-sided market model]
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More about this item
Keywords
media strategy; media economy; strategy theory; consumer behavior; models of imperfect competition; media advertising market;All these keywords.
JEL classification:
- C60 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - General
- C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- D60 - Microeconomics - - Welfare Economics - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2021-01-25 (Industrial Competition)
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