Business models in commercial media markets: Bargaining, advertising, and mixing
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More about this item
JEL classification:
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2017-03-05 (Industrial Competition)
- NEP-MKT-2017-03-05 (Marketing)
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