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Economy of Love What the Valentine�s Day Brings to the Economy

Author

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  • Fahd Zulfiqar

    (Pakistan Institute of Development Economics)

Abstract

In literature, conceptualisations of love vary. These definitions have been theorised from different theoretical standpoints. For instance, feminist literature stands divided with a few studies quoting that love is liberating, empowering and people who are romantically in love with each other share equal space in a relationship. But this interpretation is not unanimously embraced within feminist and queer literature. An alternative standpoint views love as patriarchal, sexist, and heteronormative. The structural standpoint speaks of changing dynamics of love due to macro-, meso-, and mirco- factors such as capitalist interventions (macro-factor), consumerism, conspicuous consumption, and sexual division of labour (meso-factors) and gendered expressions (micro-factor), both verbal/non-verbal, in which a lover is economically dependent on and domestically subservient to the loved one (Cancian, 1986).

Suggested Citation

  • Fahd Zulfiqar, 2022. "Economy of Love What the Valentine�s Day Brings to the Economy," PIDE Knowledge Brief 2022:55, Pakistan Institute of Development Economics.
    • Handle: RePEc:pid:kbrief:2022:55
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    References listed on IDEAS

    as
    1. Belk, Russell W & Coon, Gregory S, 1993. "Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 393-417, December.
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    Keywords

    Economy of Love; Valentine's Day;

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