What's new about new media? How multi-channel networks work with content creators
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DOI: 10.1016/j.bushor.2016.01.009
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References listed on IDEAS
- McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
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- Ha, Jinkyung, 2024. "Examining the decision journey of platform refugee: Focusing on the case of Korean live-streaming industry," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302475, International Telecommunications Society (ITS).
- de Regt, Anouk & Barnes, Stuart J. & Plangger, Kirk, 2020. "The virtual reality value chain," Business Horizons, Elsevier, vol. 63(6), pages 737-748.
- Jie Xin & Wan Ni & Zhiyuan Yu, 2021. "Research on Ternary Interactive Gatekeeping Model for Multi-Channel Networks (MCNs) in Social Media Era," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
- Yu-Hsin Chen & Ching-Jui Keng, 2023. "The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 723-745, September.
- Kim, Suwon, 2018. "Snack-media platform market segmentation based on user heterogeneity: A Q-methodology approach," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190357, International Telecommunications Society (ITS).
- Yi Li & Liangru Yu, 2020. "Factors Influencing Social Media Users’ Continued Intent to Donate," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
- Li, Lei & Zhang, Jiayang & An, Xun, 2023. "Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili," Socio-Economic Planning Sciences, Elsevier, vol. 88(C).
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Keywords
Content creation; Content creator; Multi-channel networks; New media; Consumer creation strategies;All these keywords.
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