IDEAS home Printed from https://ideas.repec.org/p/otg/wpaper/1701.html
   My bibliography  Save this paper

When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment

Author

Listed:
  • David Fielding

    (Department of Economics, University of Otago, New Zealand)

  • Stephen Knowles

    (Department of Economics, University of Otago, New Zealand)

  • Kirsten Robertson

    (Department of Marketing, University of Otago, New Zealand)

Abstract

In this paper we present results from an experiment that draws on insights from economics on different possible incentives for generosity and insights from social psychology on different possible personality types. Firstly, we test whether the effect of an appeal to a pure altruism motive versus an appeal to a self-interest motive varies across subjects. We find that there is substantial variation, and this variation is strongly correlated with a subject’s level of materialism. Secondly, we test whether spoken appeals and written appeals have different effects. We find no evidence for such a difference. These results have important implications for the fundraising strategies of charities and for experimental design.

Suggested Citation

  • David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers 1701, University of Otago, Department of Economics, revised Jan 2017.
    • Handle: RePEc:otg:wpaper:1701
    as

    Download full text from publisher

    File URL: http://www.otago.ac.nz/economics/otago633963.pdf
    File Function: First version, 2017
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lan Nguyen Chaplin & Deborah Roedder John, 2007. "Growing up in a Material World: Age Differences in Materialism in Children and Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 480-493, June.
    2. Belk, Russell W, 1985. "Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 265-280, December.
    3. James Andreoni & Justin M. Rao & Hannah Trachtman, 2017. "Avoiding the Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving," Journal of Political Economy, University of Chicago Press, vol. 125(3), pages 625-653.
    4. Eckel, Catherine C & Grossman, Philip J, 1998. "Are Women Less Selfish Than Men? Evidence from Dictator Experiments," Economic Journal, Royal Economic Society, vol. 108(448), pages 726-735, May.
    5. Andreoni, James & Rao, Justin M., 2011. "The power of asking: How communication affects selfishness, empathy, and altruism," Journal of Public Economics, Elsevier, vol. 95(7), pages 513-520.
    6. Tonin, Mirco & Vlassopoulos, Michael, 2010. "Disentangling the sources of pro-socially motivated effort: A field experiment," Journal of Public Economics, Elsevier, vol. 94(11-12), pages 1086-1092, December.
    7. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    8. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-1458, December.
    9. Luca Corazzini & Antonio Filippin & Paolo Vanin, 2015. "Economic Behavior under the Influence of Alcohol: An Experiment on Time Preferences, Risk-Taking, and Altruism," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-25, April.
    10. Christoph Engel, 2011. "Dictator games: a meta study," Experimental Economics, Springer;Economic Science Association, vol. 14(4), pages 583-610, November.
    11. David Fielding & Stephen Knowles, 2015. "Can you spare some change for charity? Experimental evidence on verbal cues and loose change effects in a Dictator Game," Experimental Economics, Springer;Economic Science Association, vol. 18(4), pages 718-730, December.
    12. Crumpler, Heidi & Grossman, Philip J., 2008. "An experimental test of warm glow giving," Journal of Public Economics, Elsevier, vol. 92(5-6), pages 1011-1021, June.
    13. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5), pages 455-465.
    14. Stefano Bartolini & Francesco Sarracino, 2017. "Twenty-Five Years of Materialism: Do the US and Europe Diverge?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 133(2), pages 787-817, September.
    15. Conrads, Julian & Reggiani, Tommaso G., 2014. "The Effect of Communication Channels on Promise-Making and Promise-Keeping," IZA Discussion Papers 8534, Institute of Labor Economics (IZA).
    16. Christina M. Fong, 2007. "Evidence from an Experiment on Charity to Welfare Recipients: Reciprocity, Altruism and the Empathic Responsiveness Hypothesis," Economic Journal, Royal Economic Society, vol. 117(522), pages 1008-1024, July.
    17. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 455-465, June.
    18. James Andreoni & John Miller, 2002. "Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism," Econometrica, Econometric Society, vol. 70(2), pages 737-753, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "Alcohol Expenditure, Generosity and Empathy," Working Papers 1711, University of Otago, Department of Economics, revised Dec 2017.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexander L. Brown & Jonathan Meer & J. Forrest Williams, 2019. "Why Do People Volunteer? An Experimental Analysis of Preferences for Time Donations," Management Science, INFORMS, vol. 65(4), pages 1455-1468, April.
    2. Gauriot, Romain & Heger, Stephanie A. & Slonim, Robert, 2020. "Altruism or diminishing marginal utility?," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 24-48.
    3. John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
    4. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2021-17, Monash University, Department of Economics.
    5. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2022. "Stepping Stone: Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2022-05, Monash University, Department of Economics.
    6. Braaten, Ragnhild Haugli, 2014. "Testing deontological warm glow motivation for carbon abatements," Resource and Energy Economics, Elsevier, vol. 38(C), pages 96-109.
    7. Owens, Mark F. & Rennhoff, Adam D. & Baum, Charles L., 2018. "Consumer demand for charitable purchases: Evidence from a field experiment on Girl Scout Cookie sales," Journal of Economic Behavior & Organization, Elsevier, vol. 152(C), pages 47-63.
    8. Metzger, Laura & Günther, Isabel, 2019. "Making an impact? The relevance of information on aid effectiveness for charitable giving. A laboratory experiment," Journal of Development Economics, Elsevier, vol. 136(C), pages 18-33.
    9. Gangadharan, Lata & Grossman, Philip J. & Xue, Nina, 2023. "Using willingness to pay to measure the strength of altruistic motives," Economics Letters, Elsevier, vol. 226(C).
    10. Umer, Hamza, 2020. "Revisiting generosity in the dictator game: Experimental evidence from Pakistan," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 84(C).
    11. Kotsadam, Andreas & Somville, Vincent, 2024. "Wealth and charitable giving – Evidence from an Ethiopian lottery," Journal of Development Economics, Elsevier, vol. 167(C).
    12. Korenok, Oleg & Millner, Edward L. & Razzolini, Laura, 2018. "Taking aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 397-403.
      • Korenok Oleg & Edward L. Millner & Laura Razzolini, 2017. "Taking Aversion," Working Papers 1702, VCU School of Business, Department of Economics.
    13. Jan Schmitz, 2021. "Is Charitable Giving a Zero-Sum Game? The Effect of Competition Between Charities on Giving Behavior," Management Science, INFORMS, vol. 67(10), pages 6333-6349, October.
    14. Butera, Luigi & Horn, Jeffrey, 2020. "“Give less but give smart”: Experimental evidence on the effects of public information about quality on giving," Journal of Economic Behavior & Organization, Elsevier, vol. 171(C), pages 59-76.
    15. Andreoni, James & Serra-Garcia, Marta, 2021. "Time inconsistent charitable giving," Journal of Public Economics, Elsevier, vol. 198(C).
    16. Arbel, Yuval & Bar-El, Ronen & Schwarz, Mordechai E. & Tobol, Yossef, 2019. "To What Do People Contribute? Ongoing Operations vs. Sustainable Supplies," IZA Discussion Papers 12180, Institute of Labor Economics (IZA).
    17. Thorsten Chmura & Christoph Engel & Markus Englerth, 2013. "Selfishness As a Potential Cause of Crime. A Prison Experiment," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2013_05, Max Planck Institute for Research on Collective Goods.
    18. Lilley, Andrew & Slonim, Robert, 2014. "The price of warm glow," Journal of Public Economics, Elsevier, vol. 114(C), pages 58-74.
    19. Adena, Maja & Hager, Anselm, 2020. "Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook," Discussion Papers, Research Unit: Economics of Change SP II 2020-302, WZB Berlin Social Science Center.
    20. Robert Neumann, 2019. "The framing of charitable giving: A field experiment at bottle refund machines in Germany," Rationality and Society, , vol. 31(1), pages 98-126, February.

    More about this item

    Keywords

    Altruism; Self-Interest; Dictator Game; Materialism;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:otg:wpaper:1701. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Janet Bryant (email available below). General contact details of provider: https://edirc.repec.org/data/etotanz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.